Retargeting Dealio on Twilio…
In past jobs, I worked with an interactive marketing campaign manager whose job was simply to get qualified traffic to our landing page experiences. When the “stuff” hit the fan, ...
Posts Tagged ‘test’
Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items
So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization ...
Banner Advertising ClickThrough Vs. Target Market Interest
A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site. By looking at just the number of click throughs, he ...
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