Posts Tagged ‘campaign’

CTR-90s

95.63% Click Through Rate?!

When is the last time that you have achieved a 95.63% click through rate?  This is from a CJ.com affiliate promotion… May unveil more on the affiliate later, but I ...

Marta Transit Digital Advertising

M.A.R.T.A. Transit Digital Advertising… More Expensive Without Tracking?

Interactive marketing mavens should obsess about campaign performance indicators.  This should include ON and OFFline campaigns… right? As a train commuter on the Atlanta-based MARTA system, it irks me when ...

a-b-testing

Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items

So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization ...

SEO Interactive Marketing Value: The Importance of Local Business & Youtube Video Search Results

Saving cash on campaigns is a must for any shrewd marketer these days.  For this reason, Search Engine Optimization (SEO) should remain high on any marketer’s radar.  Using Local Search ...