Example Banner

How To Turn On A Banner Ad on 30 Sites with A Few Clicks…

Interactive Marketers are sometimes faced with placing banners on multiple marketing sites.  Sometimes they are owned by the Marketer or the organization they represent.  Other times, they are posting banners ...

a-b-testing

Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items

So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization ...

Wordpress

The Blackberry Mobile Phone Application For WordPress

So if you have ever been out and about and decided that you want to do some “MoBlogging”, then it may be time for you to install the Blackberry app ...

Tweet Ads Hit the Market

Twitter Ads Hit the Tweet Search Results: Will You Click?

Twitter Ads started today and looks like it will be a play on results similar to Sponsored Listings on Search Engines.  I would have imagine that they will look similar ...

Hostgator Hosting

Reliable Hosting on a Dime. Or Maybe a Penny

Alright Troopers… Today we discuss how to get your Interactive Marketing groove on for Pennies.  There are so many FREE great services out there, so why should we make Hosting ...

Unbounce.com Preview Panel

You’re a Tool: Review of Unbounce.com

Every so often, you find a tool that is just plain cool.  Unbounce.com has done an awesome job at “…being a tool” for landing page optimization. So here is my ...

SEO Interactive Marketing Value: The Importance of Local Business & Youtube Video Search Results

Saving cash on campaigns is a must for any shrewd marketer these days.  For this reason, Search Engine Optimization (SEO) should remain high on any marketer’s radar.  Using Local Search ...

Twitter Me

Twitter Test… Adding Blog Posts to Twitter

Twit this kiddo.  Testing out my new widgets to update Twitter with blog content.  Pretty nifty! Just so you know, I am using POST TO TWITTER.  You can get more ...

300x250 IAB 300x250 Example Size

Banner Advertising ClickThrough Vs. Target Market Interest

A recent colleague was talking to me about the clickthrough rate of his ads on a targeted niche market site.  By looking at just the number of click throughs, he ...

Page From Attention Wizard

Heat Map Tool Proves to Be a Hit with Analytics

At the SES Conference in New York, Tim Ash unveiled his Landing Page Optimization tool, called AttentionWizard.com Very interesting concept, in which his software application scans an uploaded image of ...

Brandon Johnson

Interactive Marketing | Brandon Johnson

Interactive [in-ter-ak-tiv] –adjective acting one upon or with the other. Marketing [mahr-ki-ting] -noun the total of activities involved in the transfer of goods from the producer or seller to the ...

Desert Mirage on Interactive Marketing . me

New Interactive Marketing Definition Needed for Old School Bounce Rates?

We’ve been looking at amazingly low bounce rates on landing pages for a particular campaign that we are working on. The bounce rate is below 15% on a site with ...