How To

Marta Transit Digital Advertising

M.A.R.T.A. Transit Digital Advertising… More Expensive Without Tracking?

Interactive marketing mavens should obsess about campaign performance indicators.  This should include ON and OFFline campaigns… right? As a train commuter on the Atlanta-based MARTA system, it irks me when ...

Example Banner

How To Turn On A Banner Ad on 30 Sites with A Few Clicks…

Interactive Marketers are sometimes faced with placing banners on multiple marketing sites.  Sometimes they are owned by the Marketer or the organization they represent.  Other times, they are posting banners ...

a-b-testing

Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items

So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization ...

Hostgator Hosting

Reliable Hosting on a Dime. Or Maybe a Penny

Alright Troopers… Today we discuss how to get your Interactive Marketing groove on for Pennies.  There are so many FREE great services out there, so why should we make Hosting ...

Unbounce.com Preview Panel

You’re a Tool: Review of Unbounce.com

Every so often, you find a tool that is just plain cool.  Unbounce.com has done an awesome job at “…being a tool” for landing page optimization. So here is my ...

Twitter Me

Twitter Test… Adding Blog Posts to Twitter

Twit this kiddo.  Testing out my new widgets to update Twitter with blog content.  Pretty nifty! Just so you know, I am using POST TO TWITTER.  You can get more ...