Out With The Old. In with the … uh.. $$$$
Recently, I’ve been heading strategy on a renovation of a nearly 10 year old website. SEO Fabulous? Can be improved. Traffic? Niche site topic, but with improved SEO, can own the ...
Analytics
Ecommerce Trends by Holiday & Season | Smart Digital Marketing
Today, seasonal and holiday event-driven marketing is being used in Interactive / Digital Marketing spaces in a more frequent manner. It has almost become so second nature for some retailers ...
Traffic Generation Strategies
Creating multiple streams of income has always been an important facet of my financial life. By paying myself, it has created what I endearingly call “shoe money” for the family. ...
SEO and a Fun Hypothesis for Attribution
Search Engine Optimization vs other models of online traffic generation has always had a seemingly bad rap on data reconciliation. Omniture SiteCatalyst and other analytics products have made the attribution ...
Website Traffic Spikes… and How To Monetize
Any online business can benefit from strategically exploited traffic spikes. Here are some ideas to think about. Keeping fresh on skill sets is EXTREMELY important in many fields of employment. ...
Over 50 of my Reasons to Invest in Your Interactive Marketing Strategy
Interactive Marketing General Reasons 1. Invest in online meeting software to further your business’ interactive marketing strategy. Check out www.pgi.com for web conferencing ideas.. 2. Reliable hosting and shopping cart technology has ...
How Statistics Can Make or Break Your Affiliate Revenue….
Reprint from my other blog. Affiliate publishers should perform various tests to see how website visitors respond. Clear winners should be promoted and tests should further see future improvements. Online ...
Social Media Referrers. The Analytics Talk
Referrers are important on many different fronts. Social media opportunities serve as good incoming link bait for the rest of your web site content. As for a Source and Medium ...
My Landing Page Bounce Rate Sucks | An Experiment To Watch
To me, one of the most important landing page Key Performance Indicators, is the BOUNCE RATE! The bounce rate, in layman’s terms, is basically the number of site visits that ...
M.A.R.T.A. Transit Digital Advertising… More Expensive Without Tracking?
Interactive marketing mavens should obsess about campaign performance indicators. This should include ON and OFFline campaigns… right? As a train commuter on the Atlanta-based MARTA system, it irks me when ...
Analytics Fun…
Can you Guess When the Weekend is? This is from a political blog. Interesting that people MUST be at work reading blogs, right? Tweet This Post
How To Turn On A Banner Ad on 30 Sites with A Few Clicks…
Interactive Marketers are sometimes faced with placing banners on multiple marketing sites. Sometimes they are owned by the Marketer or the organization they represent. Other times, they are posting banners ...
Google Website Optimizer A/B Tests: Downloadable, Distilled Outline of Necessary Items
So, in setting up an experiment recently for a campaign, I decided to give a very distilled A/B Test outline to team members. Enjoy, and hope your landing page optimization ...
Strong Social Marketing Skillset
