Brandon Johnson is a recognized leader in social networking, interactive marketing, and in engaging online audiences for results.

Web Application Life Cycle

Example Projects I have delivered include.

CMS | Shopping Cart | Conversion Funnel Optimization | A/B  and Multivariate Testing | Managment of On and OffShore Development Teams | SEO | SEM

Google-able Social Currency & Footprints

Projects I have managed or strategized are Google-able the following.

Multicultural Marketing:

Per the American Marketing Association,

Hispanic, African-American, and Asian consumers represent nearly 40% of the population. This demographic shift means marketers should re-think segmentation, targeting, and positioning.

My urban demographic strategies can be seen via the following Google Keywords:  “Black Atlanta” , and similar strategies can be applied to multiple channels and segments in B2B and B2C markets.

Social Media | Interactive Marketing:

• Via Myspace, (over 3500 friends) , have led B2C initiatives for key performance indicators such as web site visits, event attendance, contest participations, and more.
• Via Facebook, with a coding understanding of FBML (Facebook Markup Language), have created “on Facebook” landing page experiences and ecommerce signups.

Recommendations

Recent LinkedIn Recommendation

“Brandon is the consummate professional. As a manager, he leads with compassion and skill, and is very effective at optimizing and coordinating the efforts of his team. As an innovative veteran web marketer, he possesses both the knowledge and the know-how required to be a true thought leader in the space. Coupling his marketing savvy and technical expertise in managing all aspects of web technologies… Brandon is part of a rare and small group of web marketing professionals who are able to transcend the discipline of web programming into the role of web marketer / innovator. It has been a pleasure working on projects with Brandon, and I would strongly recommend Brandon, to any forward-thinking organization looking for talent, compassion, skill and leadership qualities.” March 4, 2009

Paul Brobson , Director of Sales , Premiere Global Services, Inc. …worked directly with Brandon at Premiere Global Services