Thousands and Thousands of lawn and gardening machines will get new spark plugs this year.  Over the past burst of Spring-like temperatures in the Atlanta area, I have purchased at least 5 of these new plugs.

As a self-professed lawn and gardening guy, I take pride in maintaining my own lawn and the tools that I have to use to maintain them.

But KUDOS to the Champion brand Interactive and Digital team!

Recently, at the local Home Depot, I could not find an associate to save my life!  However, in smaller print on some of the boxes of spark plugs, I saw the link to this site:  http://getchampion.mobi/

The general call to action was something like, “find your own spark plug” .  Now, while I found that the site itself was a little hard to find my product’s spark plug, I do understand the data that Champion has to help to present is immense!

Honestly, I was able to find my Ryobi’s spark plug without completing the wizard that the site offered, but Kudos still the same.

Notes To Champion:

To make the Spark Plug find a little easier, I would start with the NAME or BRAND of the machine first.  Starting with the general type of machine was hard, even on my iphone.

Set up your A/B test for your mobile site and see if you can see a difference in full serving of part numbers comparatively.

Again, Kudos Champion for stepping into the Self Service Digital space.