“This may be the time to destroy the vertical organizational structures, retrofitted with ad hoc and matrix overlays, that encumber companies large and small.Such Structures can burden professionals with several competing bosses… Internecine battles and unclear decisions are common.
Turf wars between product, sales, and geographic managers kill promising projects. Searches for information aren’t productive, and countless hours are wasted on pointless e-mails, telephone calls, and meetings.”
- McKinsey, Leading Though Uncertainty, December 2008, Bryan & Farrell
Do you agree? Very interesting article on Digital Agencies and how they may evolve here: http://interactivemarketingtrends.blogspot.com/2010/07/digital-agency-death-knell.html
Strong Social Marketing Skillset
