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Interactive Marketing Job Recommendations: Derrick Moss => Lead Web Creative Designer

Interactive Marketing Job Recommendations:  Derrick Moss => Lead Web Creative Designer

I would like to recommend the corporate talents of Derrick Moss to any readers of this blog.  He is  immediately available for work opportunities. If you know of any Creative Designer opportunities, Derrick or as I endearingly call him, DMOSS is your man. Skill Sets • Internal communication, analytical, leadership, superior attention to detail. • Computer savvy in both PC and Mac platforms (PC mainly for browser testing). • Complete understanding of design elements: space, unity, layout, typography, color theory, design process etc… â.

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The Human Spirit Can Move Mountains

The Human Spirit Can Move Mountains

The human spirit can endure many pains and one can flip negative experiences into those of benefit. Click on the following image to show the Chilean miners in joyful spirits, waiting to be saved by their mining company colleagues. This is proof that the human spirit and psyche can turn lemons to lemonade. The men’s sole lifeline to the outside world is a tube approximately 8 centimeters (3.2 inches) in diameter, through which food, water, clothing, video and radio equipment and whatever else is needed are stuffed. Make your mountains .

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SEO and a Fun Hypothesis for Attribution

SEO and a Fun Hypothesis for Attribution

Search Engine Optimization vs other models of online  traffic generation has always had a seemingly bad rap on data reconciliation.  Omniture SiteCatalyst and other analytics products have made the attribution easier by tracking search engine search keywords as variables through to key conversion points. But until one gets an advanced analytics package implemented, here is a manual, yet simple model I’ve recently vetted to directly: Increase the ability to directly track search results Respond with content relevant to the search INCREA.

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> 6 Degrees of Separation?

> 6 Degrees of Separation?

In the concept of six degrees of separation, most people are six steps away from any other person.  To me, Twitter as a microblogging platform has decreased these numbers for the general population. In the old days, one would have to network with another person that he did not know through friends of friends.  The best introduction in the world of business came from a cordial introduction. Now, via Twitter, key relationships can possibly be formed straight and direct with the person of interest. Here is an example. If I wanted to get in touch.

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In A Pit with A Lion…

In A Pit with A Lion…

I just read a book over the past month or so called “In a Pit with A Lion On A Snowy Day:  How to Survive & Thrive When Opportunity Roars”.  The book was written by Mark Batterson and is definitely a favorite.  Mark is a theologian, but writes the book in a very humorous and relative manner. The book concentrates on a biblical “obscure” passage where Benaiah rose to become the “head security” for King David. In the book, he makes a playful approach that King David probably flipped through a stack of r.

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Interactive Marketing Management Top 10 Tips

Interactive Marketing Management Top 10 Tips

Managing Interactive Marketing talent is a very engaging opportunity. Differing skillsets, passions, experiences, and objectives all present their own challenges.  Here are some tips to help aspiring managers. Interactive Marketing Management 1. Everyone should be on one accord: Make the mission of your team known. At a more granular level, help the team understand how each project and task they work on relates to the team mission and to the company’s bottom line. 2. Show iterative progress. Often, depending on the nature of the pro.

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Retargeting Dealio on Twilio…

Retargeting Dealio on Twilio…

In past jobs, I worked with an interactive marketing campaign manager whose job was simply to get qualified traffic to our landing page experiences. When the “stuff” hit the fan, and a campaign did not go as planned, he would always just say, “…HEY! I got the traffic there!”. He was 50% right. Yes, he got the traffic there. But the disconnect could have happened in two general places. The traffic was not qualified enough OR, the messaging which he was using to attract the lead to the landing page experience was no.

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The Benefits of Failure

The Benefits of Failure

Sometimes, it is easy in life to let your dreams and ideas pass you by.  In some of these times, you over-think, over-prepare, over-calculate, and sometimes, this causes you to plain old over-fail. But failure can be good, and it can create snippets of wisdom in those of us who will be “lucky” enough to fail. Playing it safe as ruined a few of the opportunities that I have had in life.  I can definitely think back to some times when a key step in the right direction could have had big payoffs for me… yet I did not take that .

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TweetAdder: Are API’s Fair To Add Friends and Followers?

TweetAdder:  Are API’s Fair To Add Friends and Followers?

I was recently introduced to TweetAdder… a “professional Twitter Marketing system”.  I have to admit how skeptical I was on its use… But even if it works, is it fair to have software add possible Twitter matches to my list of friends? The software is aimed at performing the following functions: Increase Twitter and Site Traffic to your event, charity, service, business, band, or websites Find Like Minded Twitter Followers in Seconds Auto Follow Targeted Twitter Profiles Rapidly Increase Niche Twitter followers Multiple .

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Are Turf Wars Killing Your Promising Projects?

Are Turf Wars Killing Your Promising Projects?

“This may be the time to destroy the vertical organizational structures, retrofitted with ad hoc and matrix overlays, that encumber companies large and small. Such Structures can burden professionals with several competing bosses… Internecine battles and unclear decisions are common. Turf wars between product, sales, and geographic managers kill promising projects.  Searches for information aren’t productive, and countless hours are wasted on pointless e-mails, telephone calls, and meetings.” - McKinsey, Leading Thoug.

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Google Wave’s Ripple Now Still Waters

Google Wave’s Ripple Now Still Waters

I never could get the gist of this new technology.  I loved the fact that it was a hot mix of MicroBlogging and email, yet again, never could get it down. Did you ever try Google Wave?  Read the article here: http://googleblog.blogspot.com/2010/08/update-on-google-wave.html SHARETHIS.addEntry({ title: "Google Wave’s Ripple Now Still Waters", url: "http://www.interactive-marketing-blog.com/home/2010/08/google-waves-ripple-now-still-waters/" }); Tweet This Post

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Website Traffic Spikes… and How To Monetize

Website Traffic Spikes… and How To Monetize

Any online business can benefit from strategically exploited traffic spikes.  Here are some ideas to think about. Keeping fresh on skill sets is EXTREMELY important in many fields of employment.  But let’s face it, while I could outsource my work offshore somewhere, half of the fun in Interactive Marketing is to be able to see the fruits of thine labor. “Experiment and TEST” is the first advice I give to you in order to see what works in acquiring your traffic burst.  Is it pure SEO, or a mixture of content types?  or is.

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Timberland Boot Marketing, Trendsetting, and a Brand Enthusiast Tribute

Timberland Boot Marketing, Trendsetting, and a Brand Enthusiast Tribute

When I was in High School in the late 80′s and very early 90′s, I was hard on shoes ( I still am).  In Oklahoma, I believe that I was one of the first to start a small town trend of wearing work boots to school.  I was not doing it for fashion… but more so, because Timberland type boots would last… and especially compared to the latest Reebok and Nike crazes going on. So when I got to college and saw the big city kids wearing them, (most of who had never stepped foot on a fishing bank or hunted or threw hay bales as I.

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